Marketing’s low hanging fruit

Photo by Irene Kredenets on Unsplash

Low-hanging fruit, in marketing terms, means:

  • the easiest
  • most accessible
  • most profitable moves you can make.

Businesses make the mistake of assuming they only need more customers. This isn’t always a profitable move.

Your ‘customer acquisition cost’ will deplete your profit margins.

An easier tactic is to focus on increasing…


Three templates to win back 12% of your lost buyers

Photo by Kyle Johnson on Unsplash

“FUNNIEST email I ever got. I signed up right away.” — former cart abandoner

Researchers at Baymard Institute have found that, on average, around 69.80% of your customers will abandon their cart. That’s 70%.

If 70% of your teeth fell out, you’d start to take action. So why is it…

Geraint Clarke

Creator of Bespoke Marketing Campaigns… Follow Me for Practical Business & Self-development Lessons.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store