Marketing’s low hanging fruit

Photo by Irene Kredenets on Unsplash

Low-hanging fruit, in marketing terms, means:

  • the easiest
  • most accessible
  • most profitable moves you can make.

Businesses make the mistake of assuming they only need more customers. This isn’t always a profitable move.

Your ‘customer acquisition cost’ will deplete your profit margins.

An easier tactic is to focus on increasing…

STEAL THIS CAMPAIGN

Three templates to win back 12% of your lost buyers

Photo by Kyle Johnson on Unsplash

“FUNNIEST email I ever got. I signed up right away.” — former cart abandoner

Researchers at Baymard Institute have found that, on average, around 69.80% of your customers will abandon their cart. That’s 70%.

If 70% of your teeth fell out, you’d start to take action. So why is it…

Geraint Clarke

Creator of Bespoke Marketing Campaigns… Follow Me for Practical Business & Self-development Lessons. https://shor.by/geraintclarke

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