Don’t make the same mistake everyone else does — Negotiating is not just about ‘paying less’. It’s about striking a deal where both people walk away happy. Below are a few elite-level tips I’ve used to close multimillion-dollar deals, or just get the best price on Facebook Marketplace. #1. Find out what they really want Not everyone wants money. You need to get people talking and…

You pay a lot more than you think — Let’s say you earn £100,000 per year. It sounds like a lot, but it isn’t — I wanted to know how much you are truly left with after-tax. Buckle up, the answer will shock you. #1. Initial income taxes On that income, your income tax would be £27,432. Your national insurance would be £5,878.84. …

You should probably lock your doors before reading this — We’ve all felt it, the cold chill of presence in our supposed empty space. Often it’s a trick of the mind. A cocktail of darkness, paranoia, and fear. However, for many, it’s not. It’s exactly what they assumed it would be… Their imminent death. It got me thinking, “How likely…

A social ‘get out of jail free’ card — We’ve all been there, talking to a friend or family member and they show you something that you have literally no opinion on. You need some ‘non-compliments’ to move the conversation along. Lines of complete ambivalence that can be used as a ‘get out of jail free’ card. Here are…

A lesson in the semantics of effective marketing — An Oral-B TV ad got my attention for all of the wrong reasons. It started with… “Do you ever wonder where dentists go every day to clean their own teeth?” I answered back to the TV. “No. Literally, nobody on earth wonders that.” But let’s not judge too quickly. If…

Lessons from $100,000 of ad spend — Last year, I spent over $100,000 on advertising across various platforms. Facebook, Instagram, Pinterest, Google, Reddit, PR & sponsored blog posts. Here are some lessons learned, that could help you with your own ads: Reach is failure disguised with a different name. The only measure of success is sales. Short ad copy gets the click. Long ad copy gets the sale.

Could this secure software save you money — or fines? — There’s nothing sexy about tax, especially paying tax on your cryptos, but it’s no longer a choice, it’s a necessity. Did you know the IRS (USA) and HMRC (UK) have the legal authority to go back 6 years and actually fine you for any unpaid tax on your crypto gains? …

How many are you guilty of? — A modest, local business used to be a staple of every community. Now, they are small fish in the global, interconnected pond of commerce. These owners usually establish their business through passion and hard work — rarely through a deep understanding. They learn as they go. This inevitably creates a…

Rules to avoid spending blindly — The definition of marketing has been hijacked. It’s not just about building relationships or getting to know your customer — blah blah blah. The end goal always has, and always will be sales. Rules to guarantee a return: Don’t pay influencers or ad agencies upfront. …