Let’s cut to the chase. You have copywriting questions, and after writing the sales copy for hundreds if not thousands of product pages, I have answers.
Lack of availability is an aphrodisiac in marketing terms.
The less you have, the more valuable it becomes — not everyone will be lucky enough to own it.
Today I’ll be telling you about the most under-utilized tactic in stock-control: the ballot.
With a ballot, you’ll be selling more than you have and accepting the funds of only a few lucky buyers.
This entry of Steal This Campaign is quite meta for me because I’m telling you to steal a campaign that I stole from someone else. You’re stealing what’s already been stolen.
In December 2016, I received an email…
Let’s cut to the chase. You have branding questions and after creating, shaping, and supporting brands for ten years — I have answers.
Imagine getting death threats for a campaign you’re running. Now imagine if that campaign wasn’t a campaign at all, it’s a server outage.
A technical time-bomb that’s out of anyone’s control — and it’s blown up in your face.
The timeline:
This is the story of a marketing campaign gone wrong and my diminishing hope for online etiquette.
If you have a…
Editor’s note: This article is part of a series, Steal This Campaign, wherein we highlight creative, achievable, and unique ideas that you can steal or replicate parts of in your own marketing campaigns.
Have you ever wanted to create a mobile game for your business or product launch, but assumed it was too expensive?
I have a secret to tell you. You can buy one for pennies.
The Envato Market sells these playable, ready-made HTML5 games that work across all devices. …
Let’s not waste time, you have questions and after sending 15 million marketing emails per year for six years — I have answers.
Editor’s note: This article is part of a series, Steal This Campaign, wherein we highlight creative, achievable, and unique ideas that you can steal or replicate parts of in your own marketing campaigns.
January is International ‘Walk Your Dog’ Month. Seriously, I did not make that up.
As a dog owner, to me, every month is walk your dog month. I don’t just walk my dog in January. If anything, due to the seasonal frequency of rain, I probably walk my dog less in January… anyway, I digress.
There’s a World Toothache Day, World Procrastination Day, and some other nonsense…
Editor’s note: This article is part of a series, Steal This Campaign, wherein we highlight creative, achievable, and unique ideas that you can steal or replicate parts of in your own marketing campaigns.
Foreplay is the anticipation of what’s about to happen. A slow journey towards your destination… one you know will be worth the wait.
With that metaphor established, foreplay in marketing terms is a waitlist, queue, or line.
In today's article, I’ll give you the exact copy and method I used to create hundreds of thousands of dollars in revenue during an otherwise run-of-the-mill sale.
Essentially you’ll be…
Editor’s note: This is the first article in a new series, Steal This Campaign, wherein we highlight creative, achievable, and unique ideas that you can steal or replicate parts of in your own marketing campaigns.
This is by far, one of the funniest email campaigns I’ve ever run — and one that you can totally steal. It created such a clicking frenzy that the product we were promoting sold out in under ten minutes.
It all started with a phone call…
“I want to send people on a virtual treasure hunt and every wrong answer takes them to a Michael…
Have you ever felt down? Like everything is going wrong and the world is against you?
Ironically, we all have. When external factors dictate our life’s path, and we find ourselves spiralling downwards, it’s very easy to assume you’re depressed.
Often you’re not, you’re justifiably sad.
If you’ve lost your job, your relationship— or you’re financially struggling and locked in the confines of your home, it’s normal to feel down. If you’ve got nothing exciting to look forward to or aim for, it’s normal to be a little self-loathing.
You’re supposed to feel this way to motivate you to change…