Lessons from $100,000 of ad spend

Photo by Canyon Howell on Unsplash

Last year, I spent over $100,000 on advertising across various platforms. Facebook, Instagram, Pinterest, Google, Reddit, PR & sponsored blog posts.

Here are some lessons learned, that could help you with your own ads:

  • Reach is failure disguised with a different name. The only measure of success is sales.
  • Short ad copy gets the click. Long ad copy gets the sale.
  • Use images…

Marketing’s low hanging fruit

Photo by Irene Kredenets on Unsplash

Low-hanging fruit, in marketing terms, means:

  • the easiest
  • most accessible
  • most profitable moves you can make.

Businesses make the mistake of assuming they only need more customers. This isn’t always a profitable move.

Your ‘customer acquisition cost’ will deplete your profit margins.

An easier tactic is to focus on increasing…

Geraint Clarke

Creator of Bespoke Marketing Campaigns… Follow Me for Practical Business & Self-development Lessons. https://shor.by/geraintclarke

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