Creator of Bespoke Marketing Campaigns & More… Follow Me for Practical Marketing, Business & Self-development Lessons.

Grossing over $25 billion, this unsuspecting item outsells all others

A piece of a Nestle chocolate bar
A piece of a Nestle chocolate bar

Nestlé makes $104,000,000,000 per year. That’s $104 billion — but if I asked you to name their top products, you’d probably guess Butterfinger, KitKat, Crunch, Aero, or Milkybar.

Wrong, it’s actually none of those brands. Confectionary and candy bars made up less than $9 billion of their total income in 2019. Slightly shy of 10% of their turnover.

The real winner. Coffee.

Starbucks, Nescafé & Nespresso

Including a devious way to find the coupon codes from Facebook ads

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Every secret used by online retailers to incentivize sales can be exploited to save you money.

Below I’m going to teach you 4 cunning methods I use to save while shopping online. Most of which you’ve probably never heard of.

How to use a ‘one-time’ coupon code, multiple times

Most companies allow the use of a coupon code, only once per customer. This can make it expensive when returning to buy that same product as a repeat purchaser.

e.g. “First-time buyers save 10% with coupon code ‘NEW10’

Although some companies authenticate by postal address, most base the use of a coupon against your email address.

By using a ‘+’ in your email followed by any word, you can appear as a new customer during the checkout process, get your discount and still receive the order confirmation email. Just like magic. …

95% of us would agree — but with what

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In the small print of almost every ad that tries to convince you of a product’s effectiveness, you’ll see a favorable statistic. For example, 97% of 76 women agree.

Brands do this to show social proof. They use a celebrity endorsement and qualify a big statement like gives you noticeably firmer skin with positive statistical data.

L’Oréal Paris & MaxFactor aren’t the only offenders, but they are regular users of this marketing tactic.

Why Is This a Problem?

The issue with this kind of powerful statement is the strange sample sizes that these companies use. 95% of 342 agree.

Absolutely everything you need to sell your product

Iced coffee in a glass placed on a table.
Iced coffee in a glass placed on a table.

In the last five years, I’ve been involved in over 572 product launches. That’s an average of two new products per week. Through trial by fire, I’ve learned what works, why, and how to get the most profit for your efforts.

My ‘How to Market’ series is dedicated to demystifying sales & marketing tactics for specific products. Today it’s coffee — but the lessons you’re about to learn can be copied and used across multiple products and niches.

The inspiration for this piece came from a local coffee business that tried to milk me (pun intended) for free advice by calling me and saying “how do I market my coffee then, mate?”…

The scary thing is — we can see it coming

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There are a lot of posers out there with designer clothes and missed child-support payments. Driving the flashiest car, but they still live at home rent-free, unable to move out.

Some of the people you aspire to be are less financially secure than you. Their wealth is fake. It’s propped up by credit cards, fake branded-clothing and AirBnB rentals. They’re living a champagne lifestyle on lemonade money.

This story, however, isn’t about them, it’s about helping those who idolize them. People who aspire to be like their hero, who in real life, is dead broke.

“It is not the man who has too little, but the man who craves more, that is poor.”- …

The fastest way to get qualified leads

A hooded figure with a blacked out face and cards floating above his head
A hooded figure with a blacked out face and cards floating above his head

Local businesses are currently strapped for cash, with a dilemma of how they can promote their services online without paid ads.

This problem reminded me of an accidental tactic I stumbled upon a few years ago. I wanted to give back to my local community, so I offered my services (close-up magician), in the form of a contest in my local community Facebook group.

Underneath the post were over 180 comments from local people, all in my area, telling me the exact purpose, date, and time of their events. Voilà — those are qualified leads.

This was the exact post…

All of this, with a normal 9 to 5

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I used to have a cumulated debt of £16,000, that’s just over $20,000. By following these steps, I was able to clear myself of all debt in less than 18 months, whilst working a normal 9 to 5 job.

This is how…

  • I stopped eating take-out and cooked all my meals at home.
  • I kept my old iPhone 7 plus, that works, instead of buying the newest phone.
  • I drove (and still drive) a 12-year-old car because it has zero monthly payments and is still working.
  • I stopped buying new clothes I didn’t need.
  • I said yes to overtime on weekends, even though I was tired. …

Observing vindictive behaviour

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There’s a famous parable called The Scorpion and the Frog. I’m sure we’ve all heard it, but I’ll very quickly summarize it to illustrate my point.

To cross the river a scorpion, unable to swim, asks a frog for help, but the frog is hesitant. He assumes the scorpion will kill him as soon as his back is turned, so the scorpion responds “Why would I kill you, if I did, we’ll both die?”

Very sound reasoning indeed — so the frog agrees to help. Nobody is that stupid, surely? …

What happens when people just don’t know?

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If you want to witness the power of the unknown, simply check out your Facebook, Instagram or social media feeds from any point this year. Covid-19, the US election to name but a few… but it extends outside of that also.

During these whirlwinds of uncertainty, people begin speculating. That speculation, without confirmation, becomes frustration. It becomes hate.

We exist in a world that demands certainty and explanations. We’ve lost our appreciation for the unknown… We’ve lost perspective.

Every question we ever have is answered by the device in our pocket, within milliseconds. So what happens when we’re faced with the unknown for a day, week or month?

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