You don’t need to be perfect, you just need the two C’s of commerce — I’ve told many friends about this iconic Bezos moment. It was in a video, where the interviewer asked Jeff Bezos… “Do you know that some people hate you?” Jeff’s blasé response… “I do. But do you know what they don’t hate? Cheap prices and fast shipping.” *Boom*… Mic drop to…

Condensed into bullet points for you — Here are some tips to accelerate your weight loss… Calculate your BMR aka the amount of calories you need per day, just to keep your body alive. Don’t consume more calories than your BMR unless you’re doing intense exercise. The more muscle you have, the higher your BMR, and the more calories you’ll burn on autopilot. That means lifting…

Don’t make the same mistake everyone else does — Negotiating is not just about ‘paying less’. It’s about striking a deal where both people walk away happy. Below are a few elite-level tips I’ve used to close multimillion-dollar deals, or just get the best price on Facebook Marketplace. #1. Find out what they really want Not everyone wants money. You need to get people talking and…

You pay a lot more than you think — Let’s say you earn £100,000 per year. It sounds like a lot, but it isn’t — I wanted to know how much you are truly left with after-tax. Buckle up, the answer will shock you. #1. Initial income taxes On that income, your income tax would be £27,432. Your national insurance would be £5,878.84. …

You should probably lock your doors before reading this — We’ve all felt it, the cold chill of presence in our supposed empty space. Often it’s a trick of the mind. A cocktail of darkness, paranoia, and fear. However, for many, it’s not. It’s exactly what they assumed it would be… Their imminent death. It got me thinking, “How likely…

A social ‘get out of jail free’ card — We’ve all been there, talking to a friend or family member and they show you something that you have literally no opinion on. You need some ‘non-compliments’ to move the conversation along. Lines of complete ambivalence that can be used as a ‘get out of jail free’ card. Here are…

A lesson in the semantics of effective marketing — An Oral-B TV ad got my attention for all of the wrong reasons. It started with… “Do you ever wonder where dentists go every day to clean their own teeth?” I answered back to the TV. “No. Literally, nobody on earth wonders that.” But let’s not judge too quickly. If…

Lessons from $100,000 of ad spend — Last year, I spent over $100,000 on advertising across various platforms. Facebook, Instagram, Pinterest, Google, Reddit, PR & sponsored blog posts. Here are some lessons learned, that could help you with your own ads: Reach is failure disguised with a different name. The only measure of success is sales. Short ad copy gets the click. Long ad copy gets the sale.

Could this secure software save you money — or fines? — There’s nothing sexy about tax, especially paying tax on your cryptos, but it’s no longer a choice, it’s a necessity. Did you know the IRS (USA) and HMRC (UK) have the legal authority to go back 6 years and actually fine you for any unpaid tax on your crypto gains? …