Boost Your Google & Meta Ads With This 1 Simple Change

This Is How You Avoid the Ad Attribution Trap

Photo by Artem Labunsky on Unsplash

Are your ads working? Or is the ad platform telling you it’s working?

The truth lies in ‘attribution’ — But there is a trap to avoid here.

I’ll help you navigate it to save your ad budget from getting decimated.

First, Meta’s Attribution

Below is the attribution for 1 ad set with a 7-day click or 1-day view rule.

screenshot by author

If you also use other marketing channels like email marketing, Google ads & TikTok for example, then this ad will be taking credit for sales that it didn’t produce.

It could even be counting sales from organic traffic or repeat buyers.

You don’t want this setting for your ads.

You want this instead…

Change the attribution settings to be 1-day click and to be charged ‘per click’ rather than per impression (where possible).

Meta does a good job at hiding these settings.